Betby has partnered with esports solutions provider Oddin.gg to power its global iFrame technology, which now includes content from Betby solutions across Betby.Games esports channels.
Oddin.gg’s iFrame will support emulator insertion for football and basketball content, allowing players to access an expanded portfolio of over 50,000 events per month and stream video without lag at first.
Kirill Nekrasov, Head of Betby.Games, expressed: “We’re excited to unveil the smooth incorporation of Betby.Games titles into Oddin.gg’s state-of-the-art iFrame solution. This extended collaboration with Oddin.gg promises to deliver an enhanced esports betting experience for end-users. More than just a functional enhancement, this integration aims to elevate engagement and captivate the next wave of esports enthusiasts, ensuring continuous access to esports content even during periods of limited live events.”
The enhanced content is intended to allow operators to “capture the attention” of esports enthusiasts, gamers and bettors. Apart from football and basketball, Betby.Games games also include fighting, cricket, electronic shooting, horse racing, tennis and street football.
Marek Suchar, Co-founder and Managing Director at Oddin.gg, commented: “Oddin.gg leads the forefront of technical innovation in esports betting solutions. We’re happy to join forces with Betby, sharing our passion for pioneering technologies, and constantly seeking new frontiers to boost player engagement. I am positive that this extended partnership will further enhance the esports betting experience for both traditional as well as the new generation of bettors alike.”
The partnership initially began in 2021 when Betby expanded the trading capabilities of its B2B esports betting platform through a deal with Oddin.gg. Betby has selected Oddin.gg as the leading provider of esports betting solutions and data APIs to its global customer base.
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