While new technologies provide many opportunities for brands to diversify their offerings and improve the customer experience, choosing the best solutions can be challenging. At the SBC Tbilisi Summit, delegates will benefit from the knowledge of speakers with experience in the Eastern European and Central Asian markets to identify the most effective strategies for their business.
The conference program will include panel discussions on how brands can integrate cutting-edge technology into their daily operations, improve user experience and identify the latest market trends to drive growth in their target markets.
A specialized content track “Strategy and Growth” will take place on Wednesday, June 26, at the Sheraton Grand Tbilisi Metekhi Palace Hotel, where in-depth discussions are planned in seven groups.
The panel discussion, titled “NextGen Affiliate: Emerging Trends and the Evolution of Marketing,” will focus on the latest trends and content strategies shaping affiliate marketing. Marketing experts such as Eugene Ravdin (Communications and Marketing Manager, MightyTips), Teimuraz Pataridze (Founder of Slotstate), Victorija Ratomske (Co-Founder and CEO of PartnerGap), and panel moderator Lasha Gogiberidze (Founder and Managing Partner of BraveRave) will discuss the best approaches to marketing to attract diverse regional audiences, identifying legacy trends, and the evolving role of streamers and influencers in affiliate marketing.
The panel discussion, “Enhancing the Consumer Experience with Innovative Payment Solutions,” will focus on how brands can use convenient and modern payment methods to improve the user experience. Experts including Nana Oniani (Head of General Platform and Data Products at Adjarabet), Irakli Kikoria (Director of Business Development at Payze), Irakli Zenaishvili (Head of Risk, Fraud and RG Management at AirBet) and moderator Pavel Dergachev ( co-founder of 4H Agency), will discuss which platforms are popular among users, look at new technologies such as digital wallets and mobile payments, and evaluate their impact on user experience and transaction security.
The panel discussion, “TechFuel: The Role of Technology in Driving the Market,” will discuss how new trends and technologies can help brands expand their reach. Rafael Kobalyan (Head of Technology at Vbet), Gary Sonyak (CEO of Gamerpro), Kristijan Rusu (Technical Architect at Singular) and moderator Denis Karpovich (CTO of Euro Games Technology Georgia) will analyze examples of leading technology companies and consider the practical application of artificial intelligence ( AI) to improve customer experience, personalization and game development.
Speakers David Nozadze (Head of CRM at Leaderbet), Maia Odishelidz (General Director at Port:80), Giorgi Nadaraia (Marketing Director at betlive) and moderator Irakli Davarashvili (Founder at PROMOFY, ex-CMO at Adjarabet) will discuss issues of audience segmentation, real time tracking, optimizing performance and maximizing ROI during the discussion “Data-Driven Online Gaming: Optimizing Marketing Effectiveness During Major Sports Tournaments.”
Experts will also look at key data brands can use to enhance the impact of their iGaming marketing campaigns during sporting events.
In addition to access to the extensive conference programme, attendees will be able to network and explore the latest industry offerings first-hand on the exhibition floor, where over 30 local and global brands will showcase their innovations.
For groups of three or more, you can purchase the ‘Group Pass Ticket’ gaining you access to both days of SBC Summit Tbilisi for the discounted price of US $150 per person.
Additionally, operators and affiliates can apply for a free pass to the event.
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