Brands looking to enter the Eastern European and Central Asian markets face challenges due to complex regulatory requirements, diverse demographics and changing consumer preferences. The SBC Summit Tbilisi will focus on these issues, offering participants growth strategies for key markets such as Romania, Bulgaria, Serbia, Georgia and Slovenia.
The comprehensive ‘Market Focus’ track will begin on Tuesday, June 25, on the first day of the flagship online gaming and sports betting conference for Eastern Europe and Central Asia, which will be held at the Sheraton Grand Tbilisi Metechi Palace.
The discussions, which will bring together 1,500 industry professionals, will cover important topics such as the socio-economic impact of the iGaming industry on local communities, tackling complex regulatory and compliance issues, and effective strategies for operators operating in multiple regions.
The panel session “Unlocking Opportunities: Deep Dive into the Eastern Europe and Balkans iGaming Market” will offer a comprehensive analysis of the unique characteristics and opportunities of the sports betting markets in these regions. Particular attention will be paid to key regions such as Romania, Bulgaria, Serbia, Georgia and Slovenia. Industry experts Giorgi Gvenetadze (CCO, Adjarabet), Marcin Jablonski (CCO, Crustlab), Michał Głowacki (Director, SB Software) and panel moderator Simon Westbury (CEO, Sports Generate) will share strategies for driving regional growth, discuss effective marketing approaches and explore the potential of innovation .
The panel discussion “Betting Gold: The Impact of Euro 2024 on Sports Betting” will discuss the prospects for successful cooperation between sports organizations and bookmaker companies in the context of the upcoming championship. Experts including former football stars Giorgi Kinkladze (Founder, Kinkladze Global) and Shota Arveladze (Founder, AAA Foundation), industry expert Vasilii Gamov (CEO Peaky Ads) and panel moderator Lasha Machavariani (Founder/CEO, SMH) will explore the potential for betting growth across Europe, how gaming data can be leveraged and the transformative impact of Euro 2024 on sports betting.
Another panel discussion, titled “Cross-Market Strategies for iGaming Operators”, featuring Experts Vako Kvachakhia (Chief Marketing Officer, FortuneJack), Lali Odosashvili (Head of Marketing, Hybrid Interaction), Dmitrii Starostenkov (CEO, Evenbet Gaming) and panel moderator Vakhtang Mdivani (Co-Founder, Promofy), will discuss the key aspects of successful marketing of iGaming operators in various regions. Experts will review effective targeted marketing techniques, innovative tools for product customization, and effective cross-selling strategies.
The discussion concludes with a panel entitled “Growth Portal: Strategies for Eastern European Countries to Attract Western Multinationals,” which will examine the mutual benefits of mergers and acquisitions between Western and Eastern European companies. Industry experts including Savo Bakmaz (CEO and CFO, Maxbet), Tamta Gorgadze (Deputy Head of Advisory, Galt & Taggart), Gega Topuridze (CBDO, betlive) and panel moderator Anton Kaszubowski (MD, SBC Advisory), will highlight how these partnerships are driving Eastern Europe’s competitiveness through labor and innovation, discuss key attractions for Western investors, the impact of mergers and acquisitions on the region’s economic growth, and the policies needed to promote fair investment.
The educational program will also feature an introduction by Chris Bird (CEO, The Raheem Sterling Foundation & EX Man City COO), and a fireside chat with Simon Westbury (CEO, Sports Generate).
Rasmus Sojmark, Founder and CEO of SBC, commented: “Eastern Europe and Central Asia offer a variety of dynamic and exciting markets for operators to capitalise on. By featuring a dedicated ‘Market Focus’ track, we are able to equip delegates with the tools to not only successfully grow their operations across multiple markets, but do so in a manner that gives back to local communities and pushes the industry forward.”
Alongside access to a wealth of knowledge from a comprehensive conference agenda, attendees will have the chance to network and explore the latest industry offerings firsthand on the exhibition floor, where over 30 local and global brands will be showcasing their innovations.
For groups of three or more, you can purchase the ‘Group Pass Ticket’ gaining you access to both days of SBC Summit Tbilisi for the discounted price of US $150 per person.
Additionally, operators and affiliates can apply for a free pass to the event.
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