SOFTSWISS, a leading gaming software provider, has launched its first mobile sportbook. This decision follows the results of the gaming market analysis for the first quarter of 2024, which showed that 90% of gross gaming revenue (GGR) comes from mobile devices, an increase of 86% year-on-year.
Operators interested in the new SOFTSWISS mobile offering highlight several benefits, including increased player confidence provided by thorough verification of mobile app stores, diversified risk management by dividing audiences across multiple platforms, increased user experience due to more features compared to desktop browsers, and also expanded advertising capabilities, including the creation of push notifications and promotions through digital channels.
Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, expressed: “A year after demonstrating the app, we launched our first project and, what is more important, secured releases on two of the most popular mobile application stores. I am incredibly proud of my team’s dedication and hard work in reaching this milestone. As a tech-innovative company, we look forward to introducing more features and tools to benefit our partners.”
The launch of the mobile application coincides with another SOFTSWISS project targeting the Nigerian market, which has already been published on the App Store and has passed the verification process for Google Play.
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