Sports betting operator Betsson has announced a new partnership with B2B esports betting provider Oddin.gg, which will now provide esports odds and statistics data for the group.
Through a global collaboration spanning multiple Betsson platforms, Oddin.gg aims to increase its brand awareness.
It’s been a busy first half of the year for the esports provider, with Oddin.gg becoming a member of the International Betting Integrity Association (IBIA) in February and expanding its content agreement with Betby with the introduction of a new feature in May.
Marek Suchar, Managing Director and Co-Founder of Oddin.gg, commented: “We are honored to be chosen as a partner by Betsson, a prestigious top tier operator with gaming licences across 23 countries and a team of over 2,200 professionals. Our partnership with Betsson is a testament to our commitment and capabilities in the esports domain.
“We share Betsson’s vision of delivering the industry’s finest customer experience and are proud to contribute our advanced odds feed and detailed statistics to this endeavor. Partnering with yet another top tier regulated operator looking to tap into the potential of esports is a significant milestone for us at Oddin.gg”.
For Betsson, this deal is the latest in a series of sports partnerships. Most recently, in April Betsson.sport entered into an agreement with Serie A football club Torino. A month earlier, the group had announced football legend Francesco Totti as its official brand ambassador.
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