Bragg Gaming Group is expanding into new markets by partnering with Czech land-based casino operator Kings Entertainment to launch Kingsbet.cz, its own brand in the Czech Republic.
Through this collaboration, Bragg Gaming will offer a comprehensive solution that includes player account management technology, exclusive content from Bragg studios, aggregated online casino content via Bragg Hub, and fully localized sports betting integration in partnership with Altenar.
Matevž Mazij, Bragg Group CEO, stated: “We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market-leading Czech operations online. The new regulations make this an exciting time to be in the Czech market.”
The partnership also features Bragg’s Fuze player engagement toolset, aimed at boosting player acquisition, conversion, and retention through features such as free spins, missions, quests, travel, referral systems, and jackpots.
David Vaněk, Kingsbet CEO, added: “Over the past eight months, both teams worked very hard to prepare the launch of ‘kingsbet.cz’ ahead of the Euro championship. I’m proud that we are the first licensed betting and gaming operator in the Czech Republic who have undergone a rigorous and very demanding licensing process and are currently the sole operator fully compliant with the new Gambling Act, effective as of January 2024.
“Kingsbet will offer players ‘The King’s experience’ in sports betting and casino, and we plan to launch a live casino product by the end of this year. Bragg’s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”
Additionally, Kingsbet will benefit from managed marketing and operational services provided by Bragg Gaming.
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