William Hill is set to boost player engagement through a new partnership with the technology platform 2mee. The collaboration will utilize 2mee’s proprietary HoloMessage solution to deliver video messages from the William Hill team and brand influencers directly to customers via the operator’s website and app.
The operator described the partnership as “transformational,” leveraging HoloMessage to enhance engagement with its active player base and increase awareness of personalized bonuses and offers.
James Riley, CEO of 2mee, said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.
“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”
Moving forward, William Hill will implement HoloMessage at key decision points throughout the customer journey. Influencers will be able to record messages directly from their smartphones and deploy them via the 2mee platform.
Matt Baulk, Head of Personalisation & Product at William Hill, added on the partnership: “We’ve achieved remarkable success with our initial deployment of HoloMessage, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers. The technology’s simplicity, from recording to deployment, makes it incredibly user-friendly.”
In its initial campaign with William Hill, the operator is targeting segmented audiences with HoloMessage to encourage sign-ups for marketing campaigns. The results indicated that one HoloMessage impression by an influencer outperformed 31 days of a static banner ad by 340 percent.
The campaign also achieved an average engagement rate of 55 percent, peaking at 64.9 percent, which led to an increase in followers.
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