Georgia, a country on the eastern flank of the European continent, has been intensively developing its online sports betting market for several years. With liberal legal regulations and the growing involvement of players, Georgia is becoming a lucrative opportunity for sports betting companies. Since 2011, SB Software, one of the leaders in providing effective solutions for the iGaming industry, has played a significant role in shaping this sector in Georgia.
Dynamic development
Georgia has introduced relatively liberal gambling regulations, which favors the development of the market. Licenses to conduct sport betting and casino activities are easily available and player protection regulations are flexible enough to allow for the rapid introduction of new technologies and products.
The iGaming sector in Georgia is currently at a stage of dynamic growth. Crocobet and Europebet, important operators on the market, respond very quickly to the needs of players and adapt quickly to regulatory changes. Quick response to changes, as well as regular improvement of functions is the result of the platform provided by SB Software.
“We have been present on the Georgian sports betting market almost from the beginning of its existence. The experience we have gathered allows us to support our partners effectively, which enables them to follow the players’ needs and further market development” – says Michał Głowacki, COO of SB Software.
Głowacki is also a speaker on the “Unlocking Opportunities: A Deep Dive into the Eastern European and Balkan iGaming Market” panel at the SBC Summit Tbilisi.
The future of the market
SB Software has been present on the Georgian market since 2011. The company has achieved many successes, including the creation of a unique application for betting shops and numerous integrations that allow for the effective management of sports betting.
Experts predict that an upward trend will continue in the coming years. Technological development in the country creates enormous opportunities for operators. A key element of success is quickly adapting to local regulations and offering products that meet the specific needs of Georgian players. It’s also extremely important to develop product gamification, as Georgia has been experiencing a boom in this type of solution for the last two years.
“The ability to create tournaments, leaderboards or missions has become an essential tool to attract and retain players. At a time when integrating products from external partners is no longer as dynamic, we are focused on winning the race with competitors through the platform’s functionalities, its analytical capabilities and combining various verticals into one integrated mechanism”, – adds Głowacki, an expert on the Georgian market who has been visiting the country regularly for many years, which allows him to stay up-to-date with changes and adapt the offered solutions to local needs.
His experience and knowledge of the market’s specifics make him one of the crucial experts and an irreplaceable partner for every operator who wants to succeed in Georgia.
In 2020, the value of the sports betting market in Georgia was approximately GEL 1.5 billion (approx. USD 500 million). Forecasts indicate that by 2025 this market may reach a value of up to GEL 3 billion (approx. USD 1 billion), which means an annual growth of 15-20%.
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