Atlaslive announced the appointment of a new Chief Product Officer (CPO), Lasha Kupatadze. In his new role, Kupatadze will lead the company’s product management and market expansion strategy to support Atlaslive’s continued growth.
The new CPO has extensive experience in the gaming industry. In his last position, he was the head of product at a crypto casino and gaming studio, where he led projects to issue loyalty tokens, expand markets and create new games.
Previously, Kupatadze worked at a Berlin technology startup, leading the product team. In this role, he introduced elements of gamification and developed an advanced loyalty system.
Maxim Slobodyanyuk, CEO of Atlaslive, commented: “As iGaming products and user experience are intertwined with each other, we see a great opportunity to enhance our platform for both operators and players.
“Lasha has an impressive track record in developing and managing iGaming products using cutting-edge technologies like AI, predictive analytics, and blockchain. His expertise in creating customer-loved products makes him the perfect fit for our next growth phase.
“Lasha knows a lot about product strategy and gamification techniques, deeply understands our industry, and makes user experience a top priority. Together, we aim to scale up and deliver even greater value to our partners and their customers”.
Lasha Kupatadze noted: “Data is crucial for the future of iGaming products and user experiences, much like in any other industry. When I analyze it, I understand how to implement it to create the perfect product that is flexible and adaptable. I also understand how gamification tools work and their potential to boost retention rates, user acquisition, and product stickiness. Importantly, we see how trends are evolving as our partners see notable improvements in engagement and conversion rates”.
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