1XBet has renewed its partnership with FC Barcelona for another five years, maintaining its status as Global Partner and Official Betting Partner of the club until June 2029.
This extended agreement grants 1XBet access to the club’s diverse international digital advertising platforms, as well as interactions with players from the men’s, women’s, and domestic sports teams. Additionally, the brand will now collaborate with Barça Legends to create advertising content.
1XBet spokesperson said: “We are delighted to continue our partnership with one of the world’s most renowned sports brands. In both business and sport, it is crucial to team up with a reliable partner and work diligently to achieve results. The extension of our agreement with FC Barcelona confirms that we are on the right path.”
The initial agreement between the bookmaker and the club was signed in July 2019. This partnership aligns with FC Barcelona’s mission to attract top-tier partners across various categories, helping the club maintain its leading position both on the field and in sports sponsorship and marketing.
“The renewal of the agreement with 1XBET is the consolidation of a long-term collaboration that will help us to reassert our commercial strategy in the global sphere,” added Juli Guiu, VP of the FC Barcelona Marketing Area.
“Our aim is to continue working together as we have until now, in liaison with a benchmark brand in the online technology and gambling market.”
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