BetMGM has entered a three-year partnership with Tottenham Hotspur, becoming the Official Sportsbook Partner of both the men’s and women’s teams, as well as the Official Training Wear Partner. This marks LeoVegas Group-owned BetMGM’s third Premier League partnership in a week, aiming to boost its visibility among football fans globally.
Sam Behar, UK Director BetMGM, commented: “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions.”
“This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports,” Behar added.
Under this deal, BetMGM’s branding will be prominently displayed on media backdrops and men’s training kits during Premier League, domestic cup, and European matches. Additionally, the brand will appear on pitchside LED screens, the stadium’s big screens, and IPTV at Tottenham Hotspur Stadium.
Ryan Noris, Tottenham’s Hotspur FC Chief Revenue Officer, emphasized the compatibility between the club and BetMGM, highlighting their shared competitive spirit and commitment to excellence. He noted that BetMGM prioritizes its customers by continually enhancing its fan offerings. The partnership aims to help BetMGM establish a stronger presence in the UK market and promote responsible gambling.
Recently, BetMGM UK also expanded its partnership with Newcastle United, becoming the club’s Official Betting Partner. This deal includes BetMGM branding on LED screens, big screens, and static boards at St James’ Park.
BetMGM’s rapid success in the English Premier League comes shortly after its official launch in the UK and the Netherlands.
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