DeepCI Rebrands as PartnerMatrix Intelligence to Launch Unified Platform

DeepCI has rebranded as PartnerMatrix Intelligence to create a comprehensive partner data management and tracking platform. This new platform will integrate the advanced data tracking and analytics capabilities of PartnerMatrix Intelligence with partner and agent management systems, providing a robust solution for partner and carrier customers.

PartnerMatrix Intelligence will be available both as part of the PartnerMatrix platform and as a standalone option. Lewis Sivin, co-founder of DeepCI, will become PartnerMatrix’s Chief Product Officer, while Vahe Khalatian will take on the role of CEO.

Khalatyan commented: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering. The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.

“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”

PartnerMatrix offers a comprehensive affiliate and agent management system for multiple brands with real-time data, allowing affiliate managers to create, manage, track, and analyze their programs from one convenient location. The company connected 170,000 affiliates to its brand partners in 2023-2024.

“PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers,” added Civin.

“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.

“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”

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