Gentoo Media, formerly known as GiG Media, has signed an agreement with SkyCity Entertainment Group to implement its automated compliance and brand protection tool, GiG Comply.
Under the agreement, GiG Comply will help SkyCity monitor its affiliate marketing to ensure adherence to brand guidelines and regulatory requirements, emphasizing responsible gaming and brand protection.
Mads Birch Jespersen, Director of Marketing & Media from SkyCity, stated: “In a rapidly evolving online casino landscape like New Zealand and given the comprehensive compliance standards that SkyCity is determined to uphold, GiG Comply offers an additional filter for us to meet these standards.
“The tool allows us to explore and expand our online presence while keeping everything in line within our regulatory strategy.”
Gentoo Media highlighted that this agreement underscores both parties’ dedication to maintaining high standards of compliance and brand protection, enabling SkyCity to keep pace with the evolving regulatory landscape in the gaming industry.
“We are thrilled to add SkyCity to our growing list of partners for GiG Comply, and we look forward to assisting them with their compliance strategy, safeguarding their brand,” added Rasmus Bank Nielsen, Head of GiG Comply.
“We hope our new partnership with SkyCity is the start of a long-standing collaboration to strengthen their affiliate marketing compliance, ensuring that they will remain in control of all of their marketing, and are in line with responsible gaming.”
Don’t forget to subscribe to our Telegram channel!
