Boomerang was founded in 2021 and offers a range of iGaming products, including sports betting brands covering over 120,000 professional sporting events per year, providing features such as personalized bonuses and AI-powered betting tips.
AC Milan CCO Maikel Oettle said: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports.
“By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”
The partnership will help Milan realize its strategy of global growth and increase fan engagement across Europe with unique experiences.
Boomerang Co-Founder Ivan Kraynov added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang.
“We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners and users.”
Crypto casino TG.Casino previously became Milan’s iGaming partner in Europe.
Last week Betsson became the main sponsor of Inter Milan.
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