Sportradar has extended its partnership with UEFA for the provision of exclusive betting data rights, now expanded to include the non-exclusive rights for non-betting media.
As part of the new deal, Sportradar will receive additional access to certain advanced tracking capabilities, improving its AI-powered products and services.
The agreement covers all UEFA club and national team competitions, including the Champions League, UEFA Super Cup, Europa League, as well as the Women’s EURO 2025.
Guy-Laurent Epstein, UEFA Marketing Director, commented: “Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes.
“Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years. As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.”
Sportradar will also continue to support UEFA’s integrity initiative, in a partnership that now spans across 15 years. This includes the exchange of dedicated intelligence and investigation resources and education services for UEFA’s Anti Match-Fixing Unit.
Carsten Koerl, CEO of Sportradar, added: ”We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage.
“This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.”
Don’t forget to subscribe to our Telegram channel!
