Global gaming platform Parimatch has unveiled its exclusive global partnership with the Argentine Football Association (AFA), one of the world’s most prestigious football organizations. Parimatch now becomes the fifth Regional Sponsor of AFA.
This strategic alliance aims to elevate both the iGaming and football culture. The new agreement allows AFA to extend its international reach, and alongside Parimatch, it will participate in all corporate events within the sports technology industry in Asia.
Claudio Tapia, President of the AFA, said: “We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region. AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector. This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a Regional Sponsor of our Association.”
The Argentine Football Association is actively pursuing global expansion, establishing a presence in strategic markets through over 55 commercial partnerships. Additionally, AFA is enhancing its digital content strategy, featuring social networks in five languages. These initiatives are designed to expand into new markets and grow its global audience.
Leandro Petersen, Commercial and Marketing Officer of AFA, said: “Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and become the fifth Regional Sponsor. Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia.”
Through this partnership, Parimatch users will have the chance to engage in official collectibles, receive custom T-shirts signed by Argentina National Team players, and enjoy exclusive experiences facilitated by the collaboration.
Parimatch Press Office expressed excitement about the collaboration: “We are delighted to partner with the Argentine Football Association as their Regional Sponsor for Asia. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football in Asia and providing unparalleled gaming experience for fans. Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts throughout Asia.”
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