China Media Group, Esports World Cup Foundation and Asia’s largest esports operator VSPO signed a strategic cooperation agreement on Friday, the opening day of the new National Institute for Esports Development in Beijing.
China Media Group (CMG), which operates state-owned television networks including CCTV, has officially unveiled the new CMG National Institute for Esports Development. During the opening ceremony, a strategic cooperation agreement was signed with the Esports World Cup Foundation and VSPO to jointly organize and participate in future esports events.
The opening ceremony of the institute was attended by Shen Haixiong, vice minister of the Publicity Department of the Communist Party of China (CPC) Central Committee and president of CMG, Sun Shuo, CPC Secretary of Xicheng District and Xue Jijun, head of the institute and other government officials.
These three organizations have a long history of promoting the healthy development of the esports industry. VSPO is already partnering with the Esports World Cup Foundation to host the inaugural Esports World Cup, an eight-week mega-event taking place in Riyadh with a record prize pool of over $60 million.
“It’s a huge honor to be a strategic partner with the Chinese Media Group and the Esports World Cup Foundation with the establishment of the CMG National Institute for Esports Development, which marks another key sign of Beijing’s support for esports development,” commented Dino Ying, Chairman of VSPO.
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