Vixio Forecast: US to Overtake UK in Gaming Market in 2024

Vixio has published its semi-annual iGaming Outlook in the US, predicting that the seven US gaming states will collectively overtake the UK in terms of GGR by 2024. The report also highlights the significant growth of the US gaming market since 2019 and provides forecasts through 2027. 

The regulatory intelligence solutions provider also stated that the report offers “forward-looking intelligence and consolidated research on key segments of the global gambling industry”, 

Intelligence is based on Vixio’s analysis of recent regulatory events and published market data, as well as Vixio analysts’ views on key markets, legislative proposals and policy trends.

Within the report, Vixio is forecasting that total US igaming GGR will grow by 22 per cent year-on-year in 2024 to $8.2bn, overtaking the $7.5bn UK igaming sector as the largest regulated igaming market in the world.

By 2027, Vixio forecasted the US igaming market to be worth between $10.8bn and $13.7bn.

James Kilsby, Vixio’s GamblingCompliance Chief Analyst and a co-author of the report, stated: “The US now overtaking the UK highlights the US igaming paradox in 2024. Online casino games are generating significant revenue, especially in the three key markets of New Jersey, Pennsylvania and Michigan.

“Yet, industry advocates are encountering more opposition in their efforts to expand regulation to additional states, as certain land-based casino operators and labour unions point to concerns of cannibalisation and perceived competitive imbalances in online gambling.”

Vixio noted that seven US states have legalised online casinos, with the most recent being Rhode Island in March earlier this year. Several states also had bills in 2024 to authorise igaming but none approved legislation.

To read the semi-annual US iGaming Outlook report, click here.


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