Gentoo Media, previously known as GiG Media, has announced a 12-month extension of its partnership with bet365, continuing their five-year collaboration.
This extension allows bet365 to keep using Gentoo Media’s automated compliance and brand protection tool, GiG Comply, to meet regulatory requirements.
GiG Comply’s monitoring capabilities equip bet365 with the necessary tools to ensure its marketing efforts comply with regulations, thus safeguarding its brand.
Rasmus Bank Nielsen, Head of GiG Comply, said: “We are delighted to continue our partnership with bet365. This extension demonstrates the effectiveness of GiG Comply as a compliance and brand protection tool, once again utilised by one of the largest operators in the industry. We look forward to continuously supporting bet365 in maintaining its high standard of regulatory compliance.”
A bet365 spokesperson added: “We look forward to entering our sixth successive year of partnership with GiG Comply. Its automated solution is a valuable tool in helping to maintain marketing compliance of the award-winning bet365 Partners program globally. The versatility of the tool means that we can effectively adapt to the ever-changing regulatory landscape.”
In July 2024, Gentoo Media entered into an agreement with SkyCity Entertainment Group to provide the GiG Comply tool for monitoring SkyCity affiliates. Additionally, Gentoo Media recently implemented the Quality Mark Regulatory Assurance (QMRA) on its websites operating in regulated markets.
Don’t forget to subscribe to our Telegram channel!
