Inspired has announced a partnership with Betano to launch Re-Play eSports.
The new betting solution combines virtual sports offerings and fixed odds esports events, providing 24/7 access to esports action.
Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired, noted: “Esports is a rapidly evolving recreational activity with a global audience now exceeding 500m. Kaizen Gaming, one of the industry’s leading operators, continues to recognise the incremental revenue potential that our products can generate, in both Virtual Sports and esports betting”.
In partnership with Kaizen Gaming-owned operator, Re-Play eSports will now showcase footage taken exclusively from the global CS2 tournament, the Champion of Champions Tour.
The tour, which begins in 2022, announced earlier this year a $1.5 million program spanning 2024 and 2025.
“By integrating Virtual Sports with esports, we are tapping into an entirely new market, offering a wealth of game-changing opportunities. This not only attracts new players but also provides our current players with an exhilarating new gaming experience”, Freeman added.
Official in-game data and video streams of Re-Play eSports will be provided on the GRID gaming data platform. In addition to being the creator of the Champion of Champions tour, GRID provides a range of in-game data solutions for esports stakeholders. This has led to partnerships with companies such as Riot Games, Ubisoft and KeSPA.
The Re-Play eSports solution allows customers to bet on possible CS2 outcomes, including which team will win and which team will get the first kill.
Betano is owned by GameTech Kaizen Gaming, which is also the parent company of Greek and Cypriot online gaming operator Stoiximan. Betano is available in several markets in Europe, South America, North America and Africa.
Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming, commented: “We are the first operator to launch Re-Play eSports with Inspired, a company known for their innovative content production. Re-Play eSports complements our existing collection of Virtual Sports and opens up a whole new category of sports betting that allows us to expand our reach beyond the traditional realm of Virtual Sports, ensuring we are constantly enriching our customers’ experience”.
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