Square in the Air has promoted Ben Cleminson to CEO, with Founder and former Managing Director Bill Esdaile becoming Chairman of the largest marketing and communications agency in the betting and gaming industry.
Cleminson, the company’s first employee when he joined in 2007, has worked alongside Esdaile and the management team to grow Square in the Air into a fully-fledged marketing agency with clients across the globe and a team of over 50 staff in London, Manchester and New York.
As part of the restructure, former Director Ollie Drew, who joined Square in the Air in 2009, has been appointed Chief Operating Officer. Robin Hutchison, also a former Director and an employee of the agency since 2012, has become Chief Commercial Officer.
The new leadership team will report to Esdaile, who founded Square in the Air in 2006.
The agency currently manages important clients such as Star Sports, Timeform, Hong Kong Jockey Club, Jockey Club of Saudi Arabia (B2C), as well as Pragmatic Play, Games Global, Codere Online, Light & Wonder + OpenBet, Blueprint Gaming, White Hat Gaming and Simplebet (B2B).
Ben Cleminson, CEO of Square in the Air,commented: “It is almost 17 years to the day when I walked into that small side office in a house not too far from Stoke for my first day at Square in the Air.
“Although we haven’t enjoyed quite the same growth as the nearby bet365, it has been an incredible journey, and I don’t think Bill or I could ever have imagined back then where we’d be today.
“I know both Ollie and Robin would agree with me when I say that Bill has been the most incredible mentor and leader, and personally I am truly honored to step up into the CEO role.
“We have a brilliant roster of clients and a hugely talented team who push themselves every day to think creatively and strategically, always focused on delivering results. We’ll continue to do that and more.”
Bill Esdaile, Founder and Chairman of Square in the Air, added: “I’ve been extremely lucky to have had the loyalty and support of Ben, Ollie and Robin for over 40 years between them.
“The time is right for me to step into a new role as Chairman where I can still strategically be involved but allow the three of them their chance to run the business.
“I’m so grateful for their hard work and dedication, and I look forward to Square in the Air continuing to blossom.”
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