BGaming has announced a partnership with First Look Games to host its gaming content portfolio on the latter’s platform.
As part of the partnership, BGaming will make its game catalog available on the First Look Games website, offering partners detailed information about each of its online casino games.
The information will include playlists, logos, images, videos, and links to demos, powered by Age Checked technology.
Elliott Resnick, Head of Commercial at First Look Games, expressed: “BGaming has a portfolio of epic slot games that have really hit the mark with players. Not only does the studio know how to produce a great-looking slot, but it also knows how to develop the gameplay to match.
“The BGaming team understands the reach that publishers have with different player cohorts, and how they can join forces with these publishers and tap into their audiences through First Look Games to really elevate game promotion and studio marketing activity.”
Providing access to assets through this collaboration will allow partners to create content about specific BGaming slots. The studio will also be able to select specific partners and give them exclusive early access to its new games.
Kate Puteiko, Chief Marketing Officer at BGaming, added: “We are really proud of the games we produce and want to make as many players as possible aware of the slots in our portfolio. This deal with First Look Games and its access to premium publishers will allow us to do just that.”
While this move sees BGaming enhance its position in the affiliate space, the studio initiated a charitable endeavour earlier this month by pledging €10,000 to a Polish chess school.
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