According to SOFTSWISS estimates, its affiliate marketing and management platform, Affilka by SOFTSWISS, has seen a twofold increase in gaming gross revenue (GGR) during the first half of 2024.
The data reveals consistent growth compared to the same period in 2023, with player deposits rising 2.3 times and affiliate payments increasing by 60% year-on-year.
In H1, over 65,000 new affiliate accounts were registered with Affilka, accounting for nearly a quarter of all accounts on the platform – a 50.9% increase from the previous year.
New player registrations also surged by 77% compared to H1 2023, reaching more than 17.9 million. Additionally, the total number of unique clicks on referral links exceeded 965 million.
Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented: “Recognising the vital role of affiliate marketing for success within the rapidly changing iGaming landscape, we put a lot of effort into offering exceptional service that meets our clients’ needs and anticipations.
“The current product performance reveals stable and continuous growth that underlines our dedication to innovation and enriching the user experience.”
According to SOFTSWISS, Affilka is well-positioned to meet users’ and affiliate customers’ expectations, which have fueled recent affiliate marketing trends such as performance-based commission, an increasing focus on influencer relationships, and AI impact.
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