VBET, having partnered with the Maltese top flight for the past two years, is the Official Sponsor of the Malta Premier League’s Manager of the Month and Manager of the Year awards. The new five-year partnership will feature extensive brand promotion through “spectacular signage” in stadiums, custom digital content on social media, and collaborations on digital innovation projects.
VBET CEO, Aragats Asatryan, commented: “It is important for us to announce this major football partnership in Malta, especially as VBET obtained its first European licence in that country. The collaboration with the Maltese Premier League marks a significant achievement in VBET’s portfolio of sports partnerships, further establishing our presence and commitment in the international sports arena.”
The Malta Premier League will include 12 teams competing in a newly designed format intended to heighten competition and draw in fans with “extreme and intense” games. The season will be split into two parts: the championship phase, followed by two tournaments – the playoffs and the relegation tournament.
In May, VBET became the Official Betting Partner and Title Sponsor of the Women’s Premier League Cup in collaboration with the Northern Ireland Football League (NIFL). VBET also renewed its sponsorship agreement with the Ukrainian Premier League.
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