Chelsea FC has announced a new partnership with African online gaming and betting platform MSport.
The partnership aims to expand both parties’ presence in the African market and deepen their engagement with consumers in the region.
Five-time Premier League champions Chelsea already have strong links with Africa, with one of their greatest players, Didier Drogba, hailing from the Ivory Coast. The partnership aims to strengthen these links and expand the club’s reach among its many fans across the continent.
Casper Stylsvig, Chelsea FC’s Chief Revenue Officer, expressed: “We’re delighted to partner with MSport in their commitment to delivering exceptional experiences and driving innovation. Africa continues to be an important region to the club, underpinned by our large following of committed and passionate fans. This partnership underscores our shared ambition to expand our legacy in the African region and provide fans with an engaging and immersive experience.”
MSport has revealed its plans to develop a unique interface for African audiences, with a particular focus on Nigeria and Ghana, where the company already has a strong foothold.
Adrian Cheka, MSport Sportsbook Director, added: “We are thrilled to announce this new partnership with Chelsea FC. This collaboration goes beyond just business; it’s about celebrating and strengthening the natural bond between two winning entities.Chelsea FC has a rich history with African players and fans, and together, we aim to push boundaries and set new standards of excellence in the African market.”
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