Betway has been named the official betting partner of both English club Nottingham Forest and Italian club Bologna.
For Nottingham Forest, Betway will have its branding featured on LED advertising boards at the City Ground during Premier League, FA Cup, and League Cup matches. The partnership will also include opportunities for fan engagement, such as ticket giveaways, merchandise offers, and on-pitch experiences. Betway is also committed to promoting safer gambling through education and initiatives.
With Bologna, who secured a spot in last season’s Champions League, Betway’s branding will appear on LED boards around the pitch at the Stadio Renato Dall’Ara. The deal will also offer fans VIP tickets and exclusive experiences like meet-and-greets and on-pitch opportunities.
Betway already collaborates with several Premier League clubs, including Arsenal, Brighton, West Ham, and Manchester City. This marks Betway’s first partnership with an Italian club.
Super Group CEO Neal Menashe said: “We’re thrilled to embark on this partnership with Nottingham Forest, a club with a rich history and a passionate fanbase.
“Betway’s customers love football, especially the Premier League, and we leverage partnerships like this to reward them with exclusive opportunities and content.”
“We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasize responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
Nottingham Forest COO Paul Bell added: “We are delighted to welcome Betway as our Official Betting Partner.
“Their reputation for excellence and commitment to enhancing the fan experience makes them a perfect partner for Nottingham Forest.
“This partnership will bring new opportunities for our supporters, from matchday experiences to unique fan engagement initiatives. We look forward to working closely with Betway over the coming seasons.”
Christoph Winterling, Commercial and Marketing Director at Bologna FC 1909, said:
“We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters. Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”
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