Ahead of the Formula 1 Dutch Grand Prix this Sunday (August 25), Kansspelautoriteit (KSA), the Dutch Gaming Authority, has demanded that the F1 organizers remove all Stake.com advertisements.
KSA insists on the removal of Stake.com advertising due to the online casino and sports betting brand lacking a license to operate in the Netherlands, which violates the advertising regulations of the Dutch Remote Gambling Act (KOA).
This decision is significant as Stake recently became the title sponsor of the Sauber Motorsports team, now known as the Stake F1 Team. As a result, Stake.com branding must be removed from the team’s cars and all promotional materials for the Zandvoort race this weekend.
Dutch legislation prohibits betting and gaming companies from offering gambling services or promoting such activities without a license. KSA has noted that companies like Stake.com must implement measures such as geo-blocking to restrict Dutch players’ access to their platforms. However, the regulator has reported that Dutch players are still accessing Stake.com.
Given the popularity of Formula 1 and its advertising potential, KSA has expressed concern that this weekend’s Grand Prix could attract the attention of vulnerable groups, particularly minors and young people, to the Stake.com brand.
Stake.com is in the first year of a two-year title sponsorship with Formula 1 and the Sauber team. Due to the KSA’s demand, it is unclear under what name the team will compete in the Dutch Grand Prix. Another Sauber title sponsor, Kick, may come into the spotlight.
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