Pragmatic Play expanded its sports betting offering by launching a horse racing product.
The new solution covers horse racing in more than 30 countries, providing global access to operators and their customers.
This product is integrated into the current Pragmatic Play sports betting platform, offering full-cycle management—from event creation to bet settlement.
The platform offers features such as custom markets, dynamic odds, and risk management supported by official data, aimed at optimizing operators’ margins. The product also gives operators the ability to adapt and customize bets according to their brand’s needs.
Gareth Crook, Pragmatic Play SVP of Sports, commented: “Our latest product launch provides Pragmatic Play clients with access to a market-leading horseracing product. Horseracing is now available as a fully managed service inclusive of odds, racing content, live video streaming and global horseracing data.”
In August 2024, Pragmatic Play signed an agreement with Mexican online casino operator Betxico, integrating its slots, live casino, and virtual sports content into their platform.
This partnership is part of Pragmatic Play’s strategy to strengthen its presence in the Latin American market, complementing earlier deals with operators like Bplay and PixBet in Brazil.
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