Virtual Gaming Worlds, an online entertainment and gaming company known for its prize-based gambling games, has announced an expanded partnership between its Global Poker brand and 23-time Olympic gold medalist Michael Phelps.
This collaboration builds upon last year’s Global Poker Celebrity Challenge, with Phelps set to take part in various marketing efforts to promote future competitions, promotions, and tournaments.
Phelps said: “I’m thrilled to expand my partnership with Global Poker. As someone who loves competition and strategy, I have always really enjoyed the game of poker. Partnering with a leader in the online social poker space is really exciting, and I look forward to working together to bring new experiences to the Global Poker community.”
Global Poker enlisting the services of Phelps adds to recent celebrity partnerships for VGW.
Last December, VGW landed a one-year marketing deal with Emmy-winning TV host Ryan Seacrest for its Chumba Casino brand. The deal sees Chumba use Seacrest in marketing across various channels. It is Chumba Casino’s most notable partnership to date.
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