Gaming Innovation Group (GiG) has finalized its acquisition of SEO and content service provider Titan Inc. Limited.
After signing a head-of-terms agreement in June, GiG plans to enhance its operational capabilities and strengthen its market position within its media and affiliate division, Gentoo Media (formerly known as GiG Media).
Jonas Warrer, CEO of Gentoo Media and acting group CEO of GiG, noted: “I’m pleased to announce that we have completed the acquisition of Titan.
“This acquisition aligns with our strategic goals to enhance operational efficiencies and strengthen our position in the market.
“Integrating Titan’s SEO and content expertise will improve our service capabilities. We look forward to realizing the benefits this brings to our operations and stakeholders.”
The integration of Titan into the Malta-based online gaming platform is also expected to generate cost savings and improve operational efficiency for Gentoo Media’s publishing segment.
According to GiG, consolidating operations under Titan will significantly reduce SEO and content expenses. Additionally, Titan’s expertise is anticipated to optimize the quality and speed of the business’s output, leading to increased revenue for the division.
This acquisition comes at a pivotal moment for GiG amidst its ongoing mergers, acquisitions, and investment activities. In June, SkyCity announced its intention to divest its stake in GiG.
The New Zealand-based operator was advised to “enter into an unconditional agreement” to sell all its shares, with the sale of its 10% stake expected to generate a net return of approximately NZ$55 million after accounting for brokerage and legal fees.
Don’t forget to subscribe to our Telegram channel!
