PIN-UP Global has transformed its international business into a holding company specializing in gambling, with a focus on technology, B2B solutions and product innovation.
This restructuring is aimed at introducing a new model that will improve the transparency of business operations, facilitate B2B licensing and simplify product certification in the EU.
Marina Ilina, CEO of PIN-UP Global Holding, noted: “This move is a natural step in the evolution of the ecosystem and aims to create a stronger and more sustainable foundation for PIN-UP’s future growth and development.
“The lessons and experience accumulated by our team over all these years will be used by it in a new context and with new opportunities that the reorganization of the business provides.”
Overall, PIN-UP aims to strengthen its position as an attractive organization for investors in the global market, expanding cooperation with licensed gambling operators in key regions.
In addition, PIN-UP plans to actively develop such products as the Core Product Platform, Cash Desk, Affiliate & traffic generation tool, Marketing & Segmentation Tool, CRM & Customer support tool, Anti-Fraud Tool, and Communication Hub Tool.
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