Queen Casino has been announced as an official partner of Borussia Mönchengladbach, as the club seeks to expand its footprint in the Asian market.
As a betting brand under Lowkey Ltd, Queen Casino will gain exclusive rights, including high-profile branding opportunities and visibility during Mönchengladbach’s home matches in the Bundesliga, specifically promoted in key Asian markets.
Samuel Deri Divina, Director of Lowkey Ltd, expressed his enthusiasm: “We are excited to partner with Borussia Mönchengladbach, a club with a rich history and a passionate fan base. This partnership aligns perfectly with our goal of offering top-notch entertainment and creating memorable experiences for our customers.”
The collaboration will also extend to digital platforms, with Queen Casino’s branding appearing on the club’s Japanese social media channels to engage its fans in Japan.
Additionally, the casino will offer unique experiences and exclusive merchandise to enhance engagement with the club’s supporters.
Philipp Havermann, Head of Internationalisation and Brand Partnerships at Borussia Mönchengladbach, stated: “We are pleased to welcome Queen Casino to the Borussia family. This partnership will not only boost our presence in the Asian market but also provide innovative engagement opportunities for our Japanese fans. We anticipate a successful collaboration.”
This agreement is similar to the one VfB Stuttgart signed with LuckyBlock Casino in July.
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