Finnplay has entered into an agreement with Mindway AI, a company that specializes in developing responsible gaming solutions using artificial intelligence.
The collaboration aims to integrate Mindway AI technology into the Finnplay platform to offer online gaming operators tools to monitor and detect risky gaming behavior in real-time.
The partnership aims to promote responsible gaming practices by using artificial intelligence to identify potential risks associated with gambling.
The integration is expected to give operators enhanced capabilities to monitor player activity and implement preventative measures to protect vulnerable individuals.
Both companies are based in Scandinavia, and their partnership is likely to strengthen their position in international markets, especially in the Netherlands.
Jaakko Soininen, Finnplay Managing Director, commented: “Our strategy in Finnplay is to be the platform of cooperation and bring together the best operators, the best providers and the best solutions to ensure players and regulators have the best and safest experience for gambling.”
Also in July 2024, Mindway AI teamed up with Evoke to improve responsible gaming measures, offering its expertise in AI and player protection. The company’s tools, including GameScanner, are designed to detect signs of potentially dangerous gaming behavior, which operators can then correct.
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