Parimatch has become the new betting partner of Nottingham Forest in the UK for the 2024/25 season of the Premier League.
This is the second partnership for Parimatch UK, having previously signed an agreement with Leicester FC.
The Parimatch brand, managed by BVGroup, has been operating in the iGaming market in the UK since October 2020.
Parimatch will comply with the rules and standards of the new English football code of conduct regarding gambling sponsorship, adopted from the current season.
“We are delighted to start this new partnership with Nottingham Forest for the upcoming Premier League season. It’s going to be a thrilling season for Nottingham Forest as the club continues to re-establish itself in the top flight of English football. By starting this new partnership, Parimatch reinforces its commitment to supporting sports worldwide,” read Parimatch’s statement.
Parimatch has pledged to support Nottingham Forest’s community and grassroots initiatives and to promote its sponsorship responsibly and sustainably at the City Ground.
Paul Bell, Chief Operating Officer at Nottingham Forest, added: “We are delighted to welcome Parimatch as an official partner of Nottingham Forest Football Club. We look forward to working with them throughout the 2024/25 season and welcoming them to the Forest family.”
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