BETER Live has announced its rebranding and name change to ICONIC21 following its recent separation from BETER Group.
The real-time betting service provider stated that it will follow its own vision with a clearer strategy, maintaining its course for further development.
Now operating independently, the company will retain full control over all aspects of its internal operations.
The company has promised to “take things to the next level” in the coming months by offering more personalized service, faster delivery of new features, and placing greater emphasis on strengthening strategic partnerships to drive growth for both ICONIC21 and its clients.
Edvardas Sadovskis, CPO at ICONIC21, commented: “Our transition to ICONIC21 is a strategic step forward that reflects our vision to lead with a passion for innovation, oriented toward our partners and players. Our commitment to customer-centricity has been at the heart of our success.”
Furthermore, ICONIC21 will further expand its product portfolio which will include more variety and innovative features.
This includes focusing on unique, innovative content and games and what it calls ‘never-seen-before’ formats and bonus features.
These will be developed with a greater focus of the live game show segment, which the firm has found to be popular.
“With our new brand, we will accelerate our growth plans, bringing more groundbreaking content and unique game formats to the market,” Sadovskis continued.
“Rebranding as ICONIC21 symbolizes a new era where we can deepen our commitment to becoming the must-have provider in the gaming industry.
“We are leveraging our talented team and expanding our product offerings to ensure that our partners have access to unparalleled content that drives player acquisition, retention, and overall satisfaction.”
Though BETER Live may be forging its own path, its former parent company also remains activer. BETER has just announced an extended partnership with BVGroup, an online betting operator and B2B technology solutions provider.
The deal will seeBVGroup’s brands, including BetVictor, Betano UK and others, will be provided with BETER’s Esports Odds Feed, an end-to-end trading solution which covers over 450 esports tournaments worldwide.
Gal Ehrlich, CEO of BETER, said: “We are thrilled to have strengthened our partnership with our good friends at BVGroup and for its brands to provide players with an enhanced Esports betting experience.
“Esports betting is a significant vertical in its own right with players demanding a great selection of markets and the best-priced odds. By combining official data with expert traders, we can provide our partners with highly accurate odds for Esports tournaments worldwide.
“We have already enjoyed a hugely successful partnership with BVGroup, but this enhanced agreement will really take it to the next level.”
The arrangement will see live and pre-match odds from over 40,000 esports delivered to BV Group brands per year, covering titles like CS2, Dota 2, League of Legends, Valorant.
The duo believe that an enhanced esports offering will be well received by BVGroup’s Gen Z and millennial customers, with these demographics generally more favorable towards esports content.
Eoin Ryan, Director of Sportsbook at BVGroup, added: “BETER has proved to be one of our most important partners, allowing us to deliver fast betting content to players at our sportsbooks.
“The success of this made us want to deepen our collaboration by taking the provider’s global Esports data and odds, allowing us to offer bets on more than 40,000 events across major disciplines such as CS2, League of Legends, Valorant and others.
“It’s partnerships like this that ensure our sportsbooks remain the go-to sports and Esports betting brands of choice for players in core markets across the world.”
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