Gaming platform provider 4Play Gaming has announced the upcoming launch of Lora, the first AI-driven expert for casinos, set to debut in September.
Lora is designed to assist casino operators in making smarter, data-driven decisions by utilizing advanced AI to analyze player behavior, game performance, and operational data. According to 4Play Gaming, Lora offers insights that boost revenue and help prevent potential losses, giving operators a significant competitive edge in the rapidly evolving gaming industry.
Unlike traditional reporting tools, Lora provides actionable recommendations tailored to optimize business strategies.
Key features include player retention analysis, where Lora identifies high-risk segments for player churn and suggests personalized promotions or engagement offers to retain those players.
Lora also focuses on game performance optimization, identifying underperforming games and offering strategies for increased promotion or replacement with options that better suit player preferences.
Another vital function is bonus performance analysis, where Lora monitors the effectiveness of various bonuses and promotions in real time, advising operators on how to adjust campaigns to maximize engagement or discontinue underperforming offers to minimize losses.
Additionally, Lora analyzes peak usage periods, identifying patterns in player activity and revenue fluctuations, allowing operators to tailor marketing efforts and bonus offerings during key periods to maximize activity and profits.
Lora also addresses loss prevention by detecting unusual behavior that could signal problem gambling or fraud, giving operators the chance to intervene early and avoid significant losses.
Josh Shoham, Co-founder of 4Play Gaming, noted: “Lora is going to amaze the industry and set a new standard for how casinos operate. With Lora, operators will have real-time insights that allow them to react faster, make smarter decisions, and ultimately improve profitability.”
He added: “Lora’s deep AI insights, continuous learning, and ability to adapt make it an indispensable tool for casino operators aiming to stay ahead in a competitive market. By offering this game-changing technology, 4Play Gaming is setting the stage for a new era in casino management, where operators will rely on AI-driven insights to run their businesses smarter, faster, and more profitably.”
Attendees at the SBC Summit Lisbon will have the opportunity to experience Lora firsthand, with live demos showcasing how AI can provide real-time insights to enhance efficiency, prevent losses, and boost profits.
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