The acquisition of Kindred Group by La Française des Jeux (FDJ) has received formal approval from France’s competition authority, the Autorité de la concurrence.
Although the authority was notified of the acquisition in May, it identified certain risks related to market entry. FDJ is now urging the regulator to implement measures to mitigate these risks.
This acquisition follows FDJ’s recent purchase of Zeturf, which expanded its presence into the online horse racing betting market – the only online gaming sector where FDJ previously had no involvement – and strengthened its position in online sports betting.
FDJ reported an 11% year-on-year increase in first-half revenue this year, reaching €1.4 billion. This growth was fueled by its acquisitions of Zeturf and Premier Lotteries Ireland (PLI), alongside a 15% rise in online betting and gaming revenue to €294 million, driven by “exceptionally favorable” sporting outcomes.
Thanks to these acquisitions, FDJ’s digital revenue soared by 40% to €201 million, marking a 25% year-on-year growth. With an increase in player numbers, digital revenue now represents 15% of the group’s total earnings.
Regarding its acquisition of Kindred, FDJ has committed to maintaining separate branding, ensuring that competitive games are marketed under distinct brands. This strategy will prevent these games from sharing logos with FDJ’s other brands, such as Parions Sport Point de Vente, or any of the monopoly games it offers in France.
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