The Argentine Football Association (AFA) has announced the renewal and expansion of its partnership with SmartSoft.
According to the new agreement, SmartSoft is now a regional sponsor in Europe, building on its previous role as a digital sponsor in the European market.
The updated agreement aims to leverage the growing global popularity of the Argentine national football teams, particularly in Europe.
As part of this partnership, SmartSoft clients will gain access to exclusive offerings, including signed jerseys, match tickets, and unique opportunities to engage with the national teams.
Leandro Petersen, Commercial and Marketing Manager of AFA, commented: “Over the past few years, we have established a strategic vision and goal for our Association to restore international prestige and global commercial appeal. This sponsorship agreement in the European territory with SmartSoft is the confirmation of our strategy.
“Together with SmartSoft, we will continue to develop commercial and marketing actions both in the digital realm and in international industry events. In this way, AFA will be present at multiple global events alongside a technology leader like SmartSoft.”
Guga Gotsadze, SmartSoft CEO, added: “Football has a unique power to unite people, and we strive to be present at these significant moments. Sponsoring the Argentine national team and being a member of the World Champions Family are proof of our commitment.
“Through these initiatives, we aim to spread the spirit of football, which brings people together and fosters a sense of community. Additionally, we plan new content and marketing actions with the stars of the national team.”
Also, last year SmartSoft entered into a partnership with NetBet, within the framework of which SmartSoft games were integrated into the NetBet platform library.
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