EveryMatrix aims to “strengthen the interaction” between players and operators with the launch of LoyaltyEngine – a cross-vertical loyalty toolkit.
The new product will be available to brands across all gaming segments, providing them with tools to encourage and motivate players through redeemable rewards such as experience points and in-game currency or coins.
LoyaltyEngine solutions are designed to enable operators to “easily” configure levels and set earning rules, allowing them to reward players for their loyalty.
At the core of the toolkit is gamification, where players will be motivated to unlock rewards through clear and well-defined progression paths using advanced algorithms.
Stian Enger Pettersen, CEO Casino, EveryMatrix, commented: “LoyaltyEngine will have an instant EveryMatrix effect on our customers’ brands, strengthening the relationship they have with their players by offering richer experiences through gamification and personalized rewards, while equally benefiting operators with seamless integration and real-time data insights and reporting.”
Players using an online casino platform with the LoyaltyEngine toolkit will be able to unlock and receive personalized rewards through a store-based system, where they can access individual bonuses, special promotions, and exclusive VIP privileges, including branded merchandise and gifts.
This toolkit has been designed for “seamless integration” with more than 30,500 EveryMatrix games and 330 partner studios, allowing operators to access games with real-time analytics and insights into player behavior.
Pettersen added: “For many years EveryMatrix has pioneered cross-vertical bonusing, loyalty and gamification tools developed to empower our customers and enhance player experiences.
“LoyaltyEngine will continue this proud tradition by offering a premium loyalty solution with clear progression paths and enticing rewards leading to significant benefits for our customers and their players.”
EveryMatrix recently announced the acquisition of Swedish slot development studio Fantasma Games. This move, pending approval, will allow the company to significantly expand the production of its in-house gaming content.
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