Stats Perform has signed a new long-term deal, further expanding its Bet LiveStreams video service. The agreement grants Stats Perform exclusive rights to distribute live video streams of the Scottish Professional Football League (SPFL) and Scottish Women’s Premier League (SWPL) to licensed international sportsbooks outside the UK.
The deal includes live streaming rights for the men’s William Hill Premiership and the ScottishPower Women’s Premier League, along with key matches from the William Hill Championship, William Hill League One, Premier Sports League Cup, SPFL Trust Trophy, and the SWPL’s Sky Sports Cup.
This partnership follows Stats Perform’s recent acquisitions of streaming rights for English Football League (EFL) competitions in August 2024 and ICC international cricket in June 2024.
Commenting on the new development, Andrew Ashenden, Chief Betting Officer at Stats Perform, stated: “We’re delighted to add elite Scottish men’s and women’s football to our Bet LiveStreams service.
The SPFL group, with SPFL and SWPL competitions, brings another heavyweight set of well-timed, high-octane football betting rights into our package. Its teams, players and historic rivalries are very popular with global fans.
“Football remains the world’s most followed sport and the SPFL and SWPL games sit perfectly alongside our top calibre competitions from England, Spain, Italy and many more.”
Neil Doncaster, Group Chief Executive of the SPFL, added: “We always seek the most reliable, trustworthy partners for Scottish football, who can deliver the highest quality experiences for our fans.
“Stats Perform’s team and technologies are trusted by top sports federations globally, as well as billions of fans. Their experience as pioneers of live sports streaming for licensed sportsbooks means our fans also tap into a wealth of innovation in that world. We’re excited to start working together.”
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