888Africa has become Benfica’s betting partner in Mozambique and Angola. The operator’s branding will now be visible at all matches at the team’s home stadium.
Christopher Coyne, CEO of 888AFRICA, mentioned that Benfica has a substantial fan base in Portuguese-speaking countries in Africa, making it the “perfect partner” for the betting brand.
“In Mozambique and Angola – two key markets for us – Benfica is one of the most followed clubs, and we are confident that this partnership will unlock more growth opportunities for us,” he added.
“We look forward to creating unique and engaging Benfica-led content, while introducing more fans in Africa to our market-leading betting and gaming propositions. We hope to play our part in supporting another successful season for the club.”
Additionally, 888Africa will collaborate with the club to produce exclusive content for fans and organize various competitions and giveaways, offering prizes such as match tickets, signed kits, and footballs.
Benfica stated that the partnership aims to enhance fan engagement with the Portuguese club.
Miguel Bento, Commercial and Marketing Director of the SL Benfica Group, added: “We are pleased to announce this partnership with 888AFRICA, a prominent company in the betting industry in key markets such as Mozambique and Angola. These regions represent an important part of our global strategy as Benfica continues to expand its reach beyond Europe.
“This collaboration not only strengthens our presence in Africa but also brings us closer to our passionate fan base in this region. We believe that this partnership will offer new and exciting opportunities to get involved in Africa and we hope to achieve great results together.”
Benfica has a longstanding history of collaborating with the gambling industry, having previously extended its agreement with Betano until the end of the 2026/27 season.
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