Formula 1 has announced 96M as its official betting partner in Asia.
The deal aims to offer exclusive content, innovative betting opportunities and a “forward-looking view” on the future of both industries.
The Asian online casino platform has stated its ambition to give fans a deeper understanding of the sport and the knowledge to make informed betting decisions.
In a statement, 96M said: “96M will offer an exciting range of exclusive betting options specifically tailored to the Asian market.
“From bold pre-race predictions to in-play betting that keeps the adrenaline pumping, this partnership promises to elevate the viewing experience for fans of all levels.”
The deal officially comes into effect ahead of the 2024 Singapore Grand Prix.
188BET was the official Asian sponsor of Formula 1 under a five-season deal with Interregional Sports Group (ISG) that expired this year.
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