Total Performance Data (TPD) has announced a multi-year partnership with Bahrain Turf Club. The club will use the real-time racing data provider starting with the new Bahrain season in November 2024.
Will Duff Gordon, CEO of TPD, commented: “We are delighted to extend our footprint in the middle east by adding the Bahrain Turf Club to our client base.
“We’d like to thank the Bahrain Turf Club and the team there for choosing us and look forward to drawing even more attention to the quality racing taking place at this ambitious racecourse.”
TPD will produce live and post-race statistics for each horse, as well as live race order graphics for both the big screen and all racecourse screens for the convenience of visitors.
Meanwhile, the new partners have announced plans to create data-driven marketing content throughout the Bahrain racing season. Using TPD’s advanced performance metrics, the content will be aimed at engaging both new and long-time fans on track and on social media.
Yusuf Buheji, CEO of Bahrain Turf Club, added: “This exciting collaboration between the Bahrain Turf Club and TPD marks a significant step in our ambition to find new ways to engage our stakeholders and attract new racing fans.
“By leveraging TPD’s innovative technology, we aim to enhance the race day experience for our attendees and further elevate the profile of Bahraini horse racing on the international stage.”
The new racing season in Bahrain begins on 1 November and will run weekly through to April 2025.
Under a joint-agreement between RMG, ARC, TPD and At The Races (ATR), TPD now exclusively licences the complete British database to end users via a feed of non-live coordinate data and sectional times.
Don’t forget to subscribe to our Telegram channel!
