Holland Casino announced its intention to close its Zandvoort branch in February next year, citing changes in customer behavior and unfavorable market conditions.
In a statement on its website, the Dutch state operator indicated that this decision aligns with the strategy presented last year.
The main goals of this strategy are to reduce rising costs, enhance the company’s sustainability, and continue investing in programs aimed at preventing gambling-related issues.
Holland Casino reported that, as part of its strategy, it conducted a thorough analysis of its branches across the country to determine the best placement scheme and assess the prospects for stable business operations.
As a result, it was decided to close the first casino branch, which opened in 1976.
The operator noted that the closure is partly due to “changed visitor behavior, deteriorating market conditions in Zandvoort and too much overlap with the catchment area of other locations”.
Commenting on the closure of the casino in Zandvoort, CEO Petra de Ruiter stressed that the decision was “necessary” to create a sustainable future for Holland Casino. She also added that the company plans to relocate employees from Zandvoort to other locations.
“For Holland Casino, the closure is essential to continue building a sustainable future for the company, in which we can continue to contribute to a safe and responsible gaming climate,” said de Ruiter.
“At the same time, the closure means an emotional farewell to the first branch that Holland Casino opened in 1976. However, we expect to be able to relocate most of our employees to other branches and we hope to welcome our guests to one of our other locations.”
Back in August, Holland Casino, presenting its financial results for the first half of 2024, noted that the 1% increase in gambling tax in the Netherlands had cost the company €3.7 million ($4 million) since the beginning of the year.
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