Caesars Entertainment has launched a new gaming platform called Horseshoe Online Casino.
Based on the Horseshoe brand, Horseshoe Online Casino will be launched exclusively in the US state of Michigan through Caesars’ partnership with Sault Ste. Marie Tribe of Chippewa Indians.
However, the operator noted that there are plans to expand to other Caesars-branded properties where digital gaming platforms are present.
Also available at Horseshoe Online Casino are Horseshoe Rising Rewards from Games Global, 2x3x Horseshoe from AGS, Horseshoe 3 Coin Cowboy from Bragg Gaming, and Horseshoe Slick Riches LuckyTap from Design Works Gaming.
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, commented: “The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino.
“This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands.”
Horseshoe Online Casino’s multi-lobby navigation layout is modelled after a real-life casino floor layout, featuring curated lobbies dedicated to game mechanics such as high-limit slots, private live dealer tables, linked progressive jackpots, poker and roulette variations and more.
The platform incorporates the Horseshoe brand with gold horseshoe iconography, operating on a natively built proprietary gaming platform with a bonus engine offering customisable player promotions and a sleek interface with near-instant loading times.
Horseshoe Online Casino joins Caesars’ portfolio of platforms including Caesars Palace Online Casino, Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino and WSOP.COM.
Similar to other brands in its portfolio, Horseshoe Online Casino is available via iOS/Android apps as well as online and will utilise Caesars’ vast network of North American destinations to tie its platform to the operator’s customer loyalty program, Caesars Rewards.
Caesars is scheduled to publish its third quarter financial results later this month on 29 October.
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