BETER has partnered with 10bet to offer the operator its exclusive ESportsBattle tournaments, starting with eFootball and eBasketball.
The integration of BETER’s content was facilitated through Playtech, which partnered with BETER earlier this year to enable Playtech’s operator network to access BETER’s full content portfolio.
Gal Ehrlich, CEO at BETER, said: “10bet is a high caliber operator with strong presence in a range of key markets such as the UK and South Africa. These are highly competitive markets where sportsbooks must offer a top player experience to stand out from their rivals.
“This partnership allows 10bet to do just that by providing its players with access to our 24/7 fast-betting content, which is proven to enhance player engagement to the next level.
“Our esports products offer non-stop betting on popular disciplines such as eFootball and eBasketball, which the operator can now use to strengthen its content offering to players.”
BETER’s ESportsBattle tournaments feature around-the-clock events, delivering more than 35,000 events monthly and offering up to 50 betting markets per event.
10bet has emphasized that the addition of BETER’s fast-paced esports content aligns with its goal of offering diverse and engaging betting options to its users.
“BETER is on a roll in terms of signing deals with top-flight operators in core markets worldwide, with 10bet being the latest addition to our roster of partners,” added Chuck Robinson, CRO at BETER.
“We have pioneered the fast-betting format, and our premium esports content provides the round-the-clock action the next generation of players seeks while ensuring a stable, industry-leading margin for our operator partners.
“We are thrilled to see our content live with 10bet and look forward to a fruitful cooperation.”
Yuval Klein, Spokesperson at 10bet, concluded: “We go to great lengths to offer our bettors the best online betting experience in the market, and the addition of BETER’s ESportsBattle tournaments is a testament to this. Bettors now demand fast-betting action, and BETER’s content successfully delivers this.”
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