Highlight Games has launched its first instant win game, Golden Goals, in collaboration with Azerlotereya OJSC, the Azerbaijan National Lottery Company.
In Azerbaijan, the game is branded as Qol Qazan and allows players to select a golden ball, revealing archive footage from matches in the Turkish Super Lig.
This game was released following the announcement of the partnership between Highlight Games and Azerlotereya in February 2024.
Previously, the company collaborated with Sisal Sans and the Turkish National Lottery, where its virtual sports products garnered significant player interest and generated substantial turnover.
The game is now available both online and for retail customers in Azerbaijan.
Highlight Games’ CEO, Steven Holmes, commented: “Products like Golden Goals present new opportunities to utilize our exclusive archive footage from the world’s biggest sports leagues in innovative ways, and I look forward to expanding our instant win game portfolio with Azerlotereya in the near future.”
In 2024, Highlight Games also signed an agreement with Sahara Games Technology to bring its Soccerbet product to African markets, including Kenya, Uganda, and Mozambique. Soccerbet leverages an extensive library of video clips from English football tournaments, such as the FA Cup and EFL, offering players a unique virtual sports experience.
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