Tabcorp and 1/ST CONTENT have linked up with The Jockey Club of Turkiye (TJK) to deliver domestic Turkish Racing to Australian fans via Sky Racing.
The deal will allow Tabcorp to distribute live Turkish racing via its suite of Sky Racing channels in Australia for tote (pari-mutuel) and fixed-odds betting.
This aims to ‘open the gateway’ to broadcast more top-class and competitive Turkish racing to both wagering and non-wagering fans of the sport.
Paul Carew, Chief Operating Officer at Tabcorp, commented: “Thanks to our wider strategic alliance with 1/ST CONTENT, together with Arena Racing and Racecourse Media Group, Sky Racing continues to strengthen its position as Australia’s passport to the best international racing, and this new deal eloquently demonstrates that point.”
A fully-owned subsidiary of Tabcorp, Sky Racing imports and broadcasts over 72,000 international races per year.
Now, all of Turkish racing, including highlights such as the Gazi Derby, is available to Australian audiences alongside other feature global festivals like this week’s Breeders’ Cup World Championships, the US Triple Crown, the Epsom Derby and Royal Ascot.
Carew continued: “It’s a partnership that underlines our ongoing dedication to corralling more top-quality racing, this time from Turkey, a country boasting a rich history with thoroughbred racing.
“Anyone who’s ever seen the Gazi Derby knows this is a nation that loves its horses, and it routinely produces thrilling action together with some breakout trainers and jockeys on the world stage.”
TAB – Tabcorp’s wagering arm – has retail exclusivity across most of Australia, and will be the first wagering operator to offer both vision and betting on racing from Turkey for its customers.
“This agreement once again shows the power and flexibility that our recent strategic alliance has secured, with the localized expertise to benefit a host of new global clients,” added Simon Fraser, Senior Vice President International at 1/ST CONTENT.
“These complementary long-term partnerships are the bloodline for bringing a first-class international racing experience to new audiences.”
As TJK’s exclusive long-term partner, 1/ST CONTENT has said that its trading team and sister company 1/ST TECHNOLOGY’s overarching platform will facilitate the betting architecture and pathways.
“This TJK deal also harnesses 1/ST’s broader array of products and services, demonstrating how a growing cohesion between our varied international partners is helping to return value to the genuine stakeholders of the sport in any given jurisdiction,” added Fraser.
“Tabcorp naturally represents a strong and enduring collaboration for 1/ST CONTENT in the Australian market. Their distributional scope across digital and retail is second to none, while their local expertise is always a guiding hand for our delivery.
“We also look forward to further leveraging this relationship by delivering Turkish racing via Sky Channel to Tabcorp’s Asian customers in early 2025.”
Tuncel Aydın, CEO of TJK, emphasized that Tabcorp’s Sky Racing is all about ‘expanding the variety of premium international racing’.
He concluded: “We’re thrilled to have added our exclusive Turkish content to this all-encompassing gateway for the finest assemblage of worldwide racing.
“We have already been impressed by the accuracy and reliability of 1/ST CONTENT’s betting technology and comprehensive international distribution, so they were our supplier of choice to enable this partnership which will drive growth and diversified revenues for our own domestic racing.”
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