The transaction, which includes a five-year intellectual property licensing deal, is aimed at streamlining operations and reallocating resources.
Bally’s Corporation has agreed to sell its Asian and selected international interactive business to a new entity established by current management. This move aligns with Bally’s strategy to focus more closely on its North American and European markets.
As part of the deal, specific intellectual property will be placed in trust under a five-year licensing agreement for the buyer. Bally’s will also provide transition services to ensure a smooth handover. The financial impact on Bally’s adjusted EBITDA and free cash flow is expected to be minimal, with any slight decrease offset by cost savings from an optimized structure.
This divestment supports Bally’s goal of aligning ownership and management, allowing the new entity to focus on local operations while enabling Bally’s to better allocate capital and resources in its primary markets.
In July 2024, Bally’s secured $2.07 billion in funding for its Chicago Casino and Hotel Tower project and finalized a $4.6 billion merger with Standard General, bringing The Queen Casino & Entertainment properties under its umbrella.
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