SOFTSWISS has reinforced its Affilka affiliate management system by launching a Geo-Distributed Redirect feature.
The new feature intelligently routes users to destination landing pages via regional clusters closest to their location. This. helps minimize redirect times and increase successful website visits via referral links.
SOFTSWISS’s partner-focused innovation was designed to scale across multiple regions, allowing all of its partners to improve their performance globally.
As a result of adding Geo-Distributed Redirect, SOFTSWISS has reduced redirect times by 2.5 to 5 times across different regions.
The gaming solutions provider presented data from one region where tests showed a reduction in redirect times for users from 1.5 seconds to 300 to 500 milliseconds. SOFTSWISS claims this is “one of the fastest responses available in the market.”
These figures confirm a 3.5-7% increase in the number of users successfully transferred to casino sites, which further contributes to the increase in the number of registrations and deposits for Affilka partners.
Gleb Bichan, Product Lead at Affilka by SOFTSWISS, commented: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”
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